Wednesday, April 2, 2008

Classic Brands / Packaging part 2 - HERSHEY

Hershey - another very classic 'brand' with 'classic' packaging!

The beauty behind the Hershey "brand": you wouldn't know that the Hershey Company "about" ($9 billion + in total net sales) with 75% of those sales originating from their chocolate category ($6.9 billion) spends about 15% - 17% of total sales on 'marketing', which is about a cool $billion!

Either way, another classic, simple brand that, much like the Crimson of Alabama, never changes their packaging and 'look' to accommodate changing styles - their style is in the not changing part, the consistency 'play' - a 'classic' move!

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