Wednesday, July 2, 2008

Chipotle Gets It: Simplicity of Menu Design

Chipotle upped the ante once again with an even more streamlined menu than before.

Burrito's, Taco's, Bowls...boom, done!

Chicken, Steak, Carnitas, Barbacoa, Vegetarian. Done.

That's it.

We have a billion dollar company who's core product line is set on a 1 ft x 1 ft board.

Wow. This is cool. Jamba Juice...are you listening?

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