Chipotle upped the ante once again with an even more streamlined menu than before.
Burrito's, Taco's, Bowls...boom, done!
Chicken, Steak, Carnitas, Barbacoa, Vegetarian. Done.
That's it.
We have a billion dollar company who's core product line is set on a 1 ft x 1 ft board.
Wow. This is cool. Jamba Juice...are you listening?
Wednesday, July 2, 2008
Chipotle Gets It: Simplicity of Menu Design
Labels:
chipotle,
fast casual review,
james svenson,
menu,
menu design,
simplicity
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